Today we had the most privileged of opportunities to work with the lovely Cheryl Fernandez Versini when she came to Benwell to announce the launch of a fundraising campaign to help The Prince’s Trust build a new centre right in the heart of Newcastle.
The new centre will help thousands of the region’s disadvantaged youngsters to transform their lives and Cheryl has committed to raise £2million to help the charity get the centre up and running, through her own charitable foundation, Cheryl’s Trust.
Team Vibrant worked with Cheryl’s Trust on the regional media launch of this fundraising campaign and whilst yes we have to admit we were just a little teeny bit star struck at the thought of working with Cheryl and ‘her people’, we have been bowled over by just how kind and genuine everyone involved have been; from the folk at Cheryl’s Trust through to her management company and her lovely PR, through to the support we received from the north east media outlets – everyone has been 100% behind this project and it’s not hard to see why.
Yes Cheryl is beautiful and yes she was effortlessly glamorous in her relaxed checked shirt and yes I felt like an elephant in comparison, but seeing her chatting so openly with young people from The Prince’s Trust served as great reminder of why we all love ‘our Cheryl’ so much.
Cheryl says herself that her life could have turned out very differently if she hadn’t had the support of a family who believed in her and told her she could achieve anything and that a little bit of self-belief can go a long way. The young people The Prince’s Trust works with, day in day out, are those who are unemployed, have no qualifications and sometimes even suffer with mental health issues and drug and alcohol addiction and are often already resigned to the belief they will fail in life.
Cheryl says she is committed to raising the money to open the new centre here in the heart Newcastle so that she can give back and help young people who feel like they’ll never achieve anything reach their dreams and live a happy life.
From what we saw today and what we know of the people working with her, I have no doubt that she will meet her ambitious £2 million target and I’m delighted that we have played a part, albeit a small one, in helping her get there.